For the past 15 years, JTH has been able to take advantage of ETC's proximity to our market by taking an annual trip with specifiers to visit the ETC headquarters and manufacturing facility in Middleton, Wisconsin. For the 2017 edition of the JTH trip to ETC, six JTH employees along with thirteen specifiers from the Iowa and Minnesota markets visited ETC on Wednesday, May 31st and Thursday, June 1st.
Our fantastic hosts from ETC provided a lunch for JTH and guests in their unique Town Square followed by a tour of their world headquarters and primary manufacturing facility. After an afternoon of classes, ETC hosted everyone to a wonderful dinner at Louisianne's Etc. in downtown Middleton. Following a morning full of classes, a working lunch and a visit to the ETC Haberdashery to pick up some ETC swag, everyone made their way back home.
The primary focus of this year's trip was to take a look at some of the new Echo and Paradigm architectural products and discuss the solutions they offer for various commercial applications. We also took a look at the ever expanding fixture offerings from ETC as well as the new Color Source family of products.
We intend to return with specifiers for another trip in 2018. Please stay tuned for dates and an itinerary in the Spring of 2018 and make sure to let someone from JTH know you are interested.